Gender-Affirming Shapewear Highlights Important Market Niche

Published 14 April 2023

3 min read

Gen Z: Fashion’s Fluid Generation touches on the important and yet largely untapped opportunity in gender-affirming apparel. Especially vital – and underserved – in basics categories like underwear, a new product line from Lizzo’s shapewear label Yitty shines a light on this niche, yet immensely valuable market.