
Published 14 April 2023
Gen Z: Fashion’s Fluid Generation touches on the important and yet largely untapped opportunity in gender-affirming apparel. Especially vital – and underserved – in basics categories like underwear, a new product line from Lizzo’s shapewear label Yitty shines a light on this niche, yet immensely valuable market.



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Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...