Published 08 June 2022

The majority of global Gen Zers don’t pay attention to gendered clothing labels (Unidays, 2021). Yet, despite having $360bn in disposable income in the US alone (Gen Z Planet, 2021), brands are still at odds with how this cohort shops. Here, we analyse the major trend drivers behind Gen Z’s fluid outlook, and highlight key projects, brands, and opportunities.

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