Published 31 August 2022


In this popular annual suite of reports, we highlight the five youth style cohorts you need to know about in 2023. Exploring their looks, lifescapes and retail preferences, as well as their favoured brands and influencers, this series delivers invaluable insight for any business trying to better engage with Gen Z.

Within the reports you will also find playlists to help bring each cohort to life via music, as well as a useful infographic showing how the five groups overlap in terms of values, beliefs and tastes.

Fill out your details below to continue reading the full report.