
Published 22 October 2024
Zara’s new teen (14+) range focuses on an awkward, in-between and often overlooked life stage, but one that’s crucial to the exploration of personal tastes and sartorial identity. Elsewhere, tweens splurge on minimalist “clean girl” athleisure and viral products, while eclectic 1990s tween brands are experiencing a nostalgia-led resurgence among millennials.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Music is becoming a key area of focus for Gen Z fashion, with headphones and tech accessories marking exciting evolutions of the customisation and personalisation boom, while band tees infiltrate sports fandoms in a big way. Elsewhere, active cohorts discover new aesthetics of interest, and major commercial IPs and...