
Published 22 October 2024
Zara’s new teen (14+) range focuses on an awkward, in-between and often overlooked life stage, but one that’s crucial to the exploration of personal tastes and sartorial identity. Elsewhere, tweens splurge on minimalist “clean girl” athleisure and viral products, while eclectic 1990s tween brands are experiencing a nostalgia-led resurgence among millennials.



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The A/W 26 fashion season drew to a close in Paris, where we saw a melting pot of diverse looks, from confirmation of the season’s new mood for a more classic approach to wardrobing, through to inspirational upcycling targeted at the more junior market – all delivering powerful messages for the season...