
Published 22 July 2021
Digital fashion has been slow to find its footing commercially, but the growing non-fungible token (NFT) landscape and a proven interest from consumers provides a wealth of opportunity for fashion brands to delve into the virtual world.



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As fashion collaborations become increasingly wide-ranging and unexpected, the landscape has become a creative free-for-all, with brands taking big swings to stand out in a crowded space. Despite oversaturation concerns, consumer appetite is still high for smart collabs driven by imagination and exclusivity.