
Published 22 July 2021
Digital fashion has been slow to find its footing commercially, but the growing non-fungible token (NFT) landscape and a proven interest from consumers provides a wealth of opportunity for fashion brands to delve into the virtual world.



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The global market in denim jeans alone is forecast to grow at an annualised rate of 8.5% to $183bn by 2028 (GlobalData, 2026). That’s exclusive of other denim products, as use of the pragmatic fabric gains momentum in multiple categories. We highlight key...