
Published 23 March 2020
Based between London and Berlin, newly launched streetwear company Rohbau has released a digital hoodie in the midst of the global Covid-19 lockdown, as the majority of consumers who are confined to their homes are seeking new forms of escapism.



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The global market in denim jeans alone is forecast to grow at an annualised rate of 8.5% to $183bn by 2028 (GlobalData, 2026). That’s exclusive of other denim products, as use of the pragmatic fabric gains momentum in multiple categories. We highlight key...