
Published 27 September 2021
From the adoption of NFTs to phygital hybrid collections, digital fashion is becoming a commercially viable option for youth-led brands and Gen Z consumers alike. Now by tapping into junior games and platforms like Fortnite, luxury brands are making it work for them.



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The global watches market – currently valued at $135.63bn, with a projected annualised growth rate of 5.62% until 2031 (Statista, 2026) – is enjoying a new burst...