
Published 27 September 2021
From the adoption of NFTs to phygital hybrid collections, digital fashion is becoming a commercially viable option for youth-led brands and Gen Z consumers alike. Now by tapping into junior games and platforms like Fortnite, luxury brands are making it work for them.



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The global market in denim jeans alone is forecast to grow at an annualised rate of 8.5% to $183bn by 2028 (GlobalData, 2026). That’s exclusive of other denim products, as use of the pragmatic fabric gains momentum in multiple categories. We highlight key...