
Published 27 September 2021
From the adoption of NFTs to phygital hybrid collections, digital fashion is becoming a commercially viable option for youth-led brands and Gen Z consumers alike. Now by tapping into junior games and platforms like Fortnite, luxury brands are making it work for them.



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The A/W 26 fashion season drew to a close in Paris, where we saw a melting pot of diverse looks, from confirmation of the season’s new mood for a more classic approach to wardrobing, through to inspirational upcycling targeted at the more junior market – all delivering powerful messages for the season...