
Published 10 August 2023
Last summer, we highlighted a spike in demand for sun-protective clothing in China amidst record-setting heatwaves. Now, it’s booming once again: as we’ve reached a “global boiling” point and temperatures continue to climb, the need for UV-protective apparel – a market predicted to hit $13.3bn in China alone by 2026 – looks set to expedite worldwide.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
As fashion collaborations become increasingly wide-ranging and unexpected, the landscape has become a creative free-for-all, with brands taking big swings to stand out in a crowded space. Despite oversaturation concerns, consumer appetite is still high for smart collabs driven by imagination and exclusivity.