Demand for Sun-Protective Clothing Soars

Published 10 August 2023

3 min read

Last summer, we highlighted a spike in demand for sun-protective clothing in China amidst record-setting heatwaves. Now, it’s booming once again: as we’ve reached a “global boiling” point and temperatures continue to climb, the need for UV-protective apparel – a market predicted to hit $13.3bn in China alone by 2026 – looks set to expedite worldwide.