
Published 10 August 2023
Last summer, we highlighted a spike in demand for sun-protective clothing in China amidst record-setting heatwaves. Now, it’s booming once again: as we’ve reached a “global boiling” point and temperatures continue to climb, the need for UV-protective apparel – a market predicted to hit $13.3bn in China alone by 2026 – looks set to expedite worldwide.



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The A/W 26 fashion season drew to a close in Paris, where we saw a melting pot of diverse looks, from confirmation of the season’s new mood for a more classic approach to wardrobing, through to inspirational upcycling targeted at the more junior market – all delivering powerful messages for the season...