
Published 10 August 2023
Last summer, we highlighted a spike in demand for sun-protective clothing in China amidst record-setting heatwaves. Now, it’s booming once again: as we’ve reached a “global boiling” point and temperatures continue to climb, the need for UV-protective apparel – a market predicted to hit $13.3bn in China alone by 2026 – looks set to expedite worldwide.



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Fantastical escapism is set to be the defining mood of the summer 2028 festival season, with a variety of whimsical aesthetics – largely driven by accessorisation, embellishment and decorative adornment – injecting a fun and playful energy. Concurrently, pragmatic utility remains front of mind, with practical products...