
Published 28 April 2025
From McQueen to Miss Sixty, the nostalgia-driven demand for Y2K fashion – especially among Gen Zers – shows no sign of abating. But what is the key to this longevity, and how should brands engage?



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The global watches market – currently valued at $135.63bn, with a projected annualised growth rate of 5.62% until 2031 (Statista, 2026) – is enjoying a new burst...