
Published 28 April 2025
From McQueen to Miss Sixty, the nostalgia-driven demand for Y2K fashion – especially among Gen Zers – shows no sign of abating. But what is the key to this longevity, and how should brands engage?



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Inspired by the rustic and nature-driven yet highly sophisticated aesthetics of our A/W 27/28 Fashion Direction Elemental, this visual download highlights 10 must-know trends for the 2027 winter outdoor season, from protective...