
Published 14 October 2024
Consumers worldwide may be prioritising wellbeing, but feelings of mental, physical and social wellness have stagnated over the past four years, according to the 2024 Global Wellbeing Report by Canadian sportswear brand Lululemon and global consultancy Edelman. We explore three key wellness takeaways from the report.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The