- The Pressure to Be Well: The constant pressure to improve their physical, mental and social wellness is making consumers feel worse. Globally, 61% of people experience societal pressures to feel well, and 45% report dealing with “wellbeing burnout” – experiencing exhaustion in the strive for physical, mental or social wellness (Lululemon, 2024). Meanwhile, 53% of individuals say conflicting information makes it difficult to determine which interventions will improve their overall health.
People also feel restricted in expressing their emotions (52%), and 45% think they should pretend they’re happy even when they’re not. - Specific Groups Feel More Pressure: Marginalised communities experience more pressure to be well and are more likely to report wellbeing burnout. Sixty-three per cent of LGBTQ+ people, 66% of those living with disabilities, and 61% of BIPOC feel the pressure to be well. And 51% of LGBTQ+ people, 59% of those with disabilities, and 53% of BIPOC report wellbeing burnout.
- Community (Exercise) Helps: Only 53% of global consumers currently feel connected to their community. Those who do have close connections are 34% less likely to experience wellbeing burnout. But 89% of respondents with wellbeing burnout say loneliness also contributes to lower wellness levels.
Exercising with others helps people find community and improve their wellbeing, according to Lululemon. Those who use physical activity as an opportunity to socialise with others report 23% higher wellness. Participating in team sports (+14%), attending group fitness classes (+15%), joining workout groups (+17%) and spending time outdoors with others (+18%) likewise increase feelings of overall health.
See also 10 Wellness Trends to Watch 24/25.