- Authentic Pragmatism: Authenticity is paramount to young romantic hopefuls, who prioritise openness and mental wellbeing when seeking a partner. Among 18- to 24-year-old Americans, Brits and Australians, 82% want to know a potential date’s love language, while 72% search for someone who’s upfront about their romantic intentions. Two-fifths of Tinder users globally are looking for a long-term relationship, signalling this via the Relationship Goals feature, which allows them to display their dating motives on their profile.
- Speed Dating 2.0: Among 18- to 24-year-olds, 77% respond to matches within half an hour and 40% within five minutes. In the US, 68% of those aged 18-30 use the app at work, and 32% have met up with a date during the workday.
- Mental Health Matters: Self-care is the top priority for 80% of 18- to 25-year-olds, and 79% desire prospective partners who feel the same. It ranks fourth on the list of most attractive interests, while 75% of young daters prefer to match with someone who works on their mental health. See 10 Youth Trends 2023.
- Diversifying Dating: Two-thirds of 18- to 25-year-olds agree that online dating allows them to meet people beyond their social circles, while Tinder’s average search distance has expanded 12% over the past year. Notably, the number of users describing their gender identity as non-binary rose 104% year-on-year, and half of 18- to 25-year-olds are open to dating someone with a disability or neurodivergence.
- AI Influence: As mentioned in Chatbot Companionship, artificial intelligence (AI) is entering the dating scene. Already, 34% of 18- to 25-year-olds say they would use AI to build their dating profile. Mentions of ChatGPT have increased fourteenfold since January 2023.