Sustainable Purchases Decline as Consumers Prioritise Frugality

Published 13 February 2025

Author

2 min read

The annual Healthy & Sustainable Living report by Canadian global insights firm GlobeScan surveys consumer attitudes towards sustainability across 31 markets. In 2025, people are less likely to make eco-conscious purchases – a habit driven by inflation and climate nihilism among young consumers. We explore the key takeaways for brands.

Sustainable Purchases Decline as Consumers Prioritise Frugality

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Topics

Children & Youth

Cost of Living

Parenting & Families

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