
Published 13 February 2025
The annual Healthy & Sustainable Living report by Canadian global insights firm GlobeScan surveys consumer attitudes towards sustainability across 31 markets. In 2025, people are less likely to make eco-conscious purchases – a habit driven by inflation and climate nihilism among young consumers. We explore the key takeaways for brands.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
The meaning of adaptability and resiliency is changing in the face of mounting personal and societal stressors. While institutions are adopting preparedness programmes that bolster confidence in the face of challenges, individuals are rejecting structure and honing their ability to tune...