Steppin App Rewards Steps with Scrolling
Published 03 February 2025
2 min read
In 2024, global social media use averaged 143 minutes daily, down from 151 minutes in 2023 (Statista, 2024). Concerns over screen time are growing for both adults and children – see 10 Wellness Trends to Watch 2025. Enter new app Steppin (US), which locks social media apps until individuals reach daily step goals.
- Steps for Screen Time: Steppin temporarily locks users out of (user-selected) social media apps. To regain access, users must meet a daily step goal, which users set for themselves. For instance, users can decide they want to earn one minute of scrolling time for every hundred steps they take.
Step counts are synced from the Apple Health app and are compatible with health trackers like the Apple Watch, Oura Ring (Finnish) or Garmin smartwatches (American). In the future, Steppin plans to support more physical activities, such as taking a Pilates class, riding a bicycle or dancing.
- Consumers Concerned About Social Media Usage: Adults are expressing concern about their own screen time as well as their children’s. In the US, 44% of adults say they struggle to limit their screen time (Deloitte, 2024). Meanwhile, 36% of Gen Z parents around the world say limiting their children’s screen time is a high priority (McCrindle, 2025).
Teenagers are less worried about their time spent on social platforms. Nearly half of American 13-to-17-year-olds say they’re online almost constantly, yet only 27% say they spent too much time on social platforms (Pew, 2024). In fact, the majority of US teens (64%) say the amount of time they spend scrolling is just right.
Meanwhile, research highlights the benefits of digital breaks. Globally, people who take regular social media breaks report a sense of wellbeing that is 9% higher than those who don’t (Lululemon, 2024).
Steppin