
Published 02 November 2023
According to a study by Business Insider, Gen Zers (and adults in general) are spending more money than before the pandemic on social activities to make new friends. Consider this the premiumisation of friendship. We explore paid-for services that boast social connection as a feature.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The