
Published 14 January 2025
By 2035, it’s estimated that kids born from 2025 – currently known as Gen Beta – will make up 16% of the global population (McCrindle, 2025). This cohort will be born to Gen Z and younger millennial parents. Stylus highlights three social factors poised to shape Gen Beta’s early childhood, and beyond.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The