Meet Gen Beta: 3 Forces Influencing Tomorrow’s Kids

• Generation AI: Those born from 2025 onwards won’t remember life without artificial intelligence, meaning Gen Beta will be AI natives. They will likely see AI and automation embedded in their everyday life, starting with schools, homes and entertainment, but also shaping their workplaces in later years.
  
  Today’s Gen Alpha kids are already interacting with AI at school (see Education’s AI Revolution and Life In AI). In 2025, 78% of American parents-to-be expect AI to personalise learning for their Beta kids (Prudential, 2025). The majority see the technology’s influence as positive: 58% of adults think AI will improve Gen Beta’s lives (Prudential, 2025).

• Beta’s Digital Social Life: Greater knowledge around the harms of social media may mean this cohort has less overall screen time than their Gen Alpha predecessors. Globally, 36% of Gen Z parents strongly agree that limiting their children’s screen time is a high priority (McCrindle, 2025). Already, we’re seeing schools, governments and parents supporting mobile phone bans in schools and social media age restrictions. See Tomorrow’s Screen-Free Childhood in 10 Youth Trends to Watch 24/25.
  
  
• Inheriting a Climate Crisis: Generation Beta will be born in a world grappling with climate change. Of American adults, 37% expect this issue to be the most defining and disruptive factor in this cohort’s lives (Prudential, 2025). Read Solutions for the New Climate Era to find out how consumers will adapt to these challenges.

For more generational insight, see our Future Consumer Life Cycle 24/25, and watch out for our updated series, publishing in late March 2025.