Luxury Consumers Drive a Wellness Real-Estate Boom
Published 25 May 2025
Wealthy consumers are increasingly interested in homes that support their physical and mental wellbeing. Their spending habits are boosting the global market for wellness real estate, which is projected to be worth $912.6bn by 2028, up from $438.2bn in 2023 (GWI, 2024). Stylus outlines two trends for health-minded, luxurious homes.
- Spa-Inspired Wellbeing at Home: Wealthy consumers are increasingly integrating wellness features – such as meditation rooms, ice baths and infrared saunas – into their homes. New York interior design firm Ovadia created a one-person onsen (a Japanese-style thermal spa) for a Phoenix home. Additionally, bathroom brand Kohler and social wellness club Remedy Place (both US) launched a high-end, at-home ice bath, which features precision temperature control, lights for guided breathwork, a reclining seat and a UV-powered filtration system to clean the water between uses.
Some consumers are even thinking beyond conventional wellness spaces and looking to add music rooms or Zen gardens, says designer Gonzalo Bueno, founder of Dallas-based design firm Ten Plus Three.
Ovadia
Kohler & Remedy Place
 Ovadia |  Kohler & Remedy Place |
Kohler & Remedy Place
Kohler & Remedy Place
 Kohler & Remedy Place |  Kohler & Remedy Place |
- Longevity-Focused Spaces: Extending healthy lifespans has been a focus in tech, beauty and hospitality. Now, longevity-focused amenities are entering homes and new real-estate developments.
Global real-estate company The Estate is building high-end hotels and residencies with longevity-minded amenities, like clinics from US preventative healthcare company Fountain Life. Estate residents will be able to visit the clinics for services like preventative MRIs or CT scans. The Estate’s first development opens in Los Angeles in late 2025, with residences in St Kitts, Italy, Switzerland and the UK following in 2026.
Meanwhile, Japanese herbal medicine brand Saishunkan Pharmaceutical introduced its Positive Age House concept in April 2025. Based on traditional Japanese medicine, the home is designed to support long-term health. Features include circadian lighting systems to support natural sleep-wake cycles, soundproofed bedrooms, textured floors to stimulate pressure foot points and steps to promote joint movement as people move through the space.
The Estate
The Estate
Saishunkan Pharmaceutical
Saishunkan Pharmaceutical
 The Estate |  The Estate |  Saishunkan Pharmaceutical |  Saishunkan Pharmaceutical |