Klarna Finds Consumers Relate Sustainability to Cost Savings

Published 01 February 2024

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2 min read

Swedish fintech giant Klarna has published its 2024 Circularity Insights Report, which spotlights attitudes around circular shopping (buying second hand, repairing and renting) for clothing and consumer electronics in the US, UK and Germany. The report finds that while most consumers know that circularity has financial benefits, this knowledge doesn’t translate into sustainable purchasing behaviours.

Klarna Finds Consumers Relate Sustainability to Cost Savings

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