
Published 26 August 2024
US-based consultancy Gallup has polled nearly 146,000 people, aged 15 years and older, from 142 countries on their emotions. Its 2024 Global Emotions report shows that positive sentiments, like experiencing enjoyment, feeling respected and being well-rested, have increased worldwide. We highlight the key takeaways for brands.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The