
Published 11 December 2023
Despite financial pressures caused by inflation, experts predict consumers will still spend extravagantly for the winter holidays this year. But while budgets are bigger, most people anticipate buying fewer gifts due to higher prices. And some are taking a softer approach by focusing on their wellbeing and staying at home to preserve their finances.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The