
Published 30 January 2025
Global consultancy Edelman has released its annual Trust Barometer survey, which investigates how consumers from 28 countries perceive businesses, governments, non-profits and media. In 2025, feelings of inequity and mistrust loom large. We explore how brands can contend with these negative outlooks.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
Retirement as both a career capstone and life stage is undergoing substantial change. People around the world are working for more years of their lives – whether due to personal enjoyment or financial obligation – and younger employees anticipate doing the same. Stylus unpacks what's driving this shift, and what it...