
Published 30 January 2025
Global consultancy Edelman has released its annual Trust Barometer survey, which investigates how consumers from 28 countries perceive businesses, governments, non-profits and media. In 2025, feelings of inequity and mistrust loom large. We explore how brands can contend with these negative outlooks.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The