
Published 08 February 2024
US-based consultancy Edelman released its 2024 Trust Barometer, which tracks consumer attitudes on the trustworthiness of governments, media and business across 28 countries. The survey’s 24th edition focused on outlooks on innovation. We highlight the key takeaways.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The