
Published 10 June 2024
In the Netherlands, people typically spend about two hours on social media daily, but 36% think social media threatens their mental wellbeing (Newcom, 2024). As consumers globally seek ways to limit their tech use (see Consumers & Screentime), brands can look to the device-free events winning favour in the Netherlands.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The