
Published 18 December 2023
In the US, 80% of people who make new year’s resolutions are confident in their ability to reach their goals (Forbes, 2023), but only 9% actually do (Ohio State University, 2023). Seeking ways to stick to their aims, a slew of consumers are looking to optimise their goal-setting and planning for 2024.



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Pets are increasingly restructuring their owners’ lives, with people worldwide changing their schedules, relationships and spending habits to prioritise their animals’ needs. As such devotion becomes more widespread, it’s driving demand for smarter, more sophisticated products and services designed to suit pet-centred...