Consumers Optimise 2024 New Year’s Resolutions

Published 18 December 2023

Author
Nienke Creemers
2 min read

In the US, 80% of people who make new year’s resolutions are confident in their ability to reach their goals (Forbes, 2023), but only 9% actually do (Ohio State University, 2023). Seeking ways to stick to their aims, a slew of consumers are looking to optimise their goal-setting and planning for 2024.

  • Making a Head Start: Some consumers take a business-like approach to their personal goals by using professional language and creating strict timeframes, with TikTokkers advising viewers to make an official action plan months ahead of the new year. Using fiscal quarters, American content creator Carter Kale listed his goals in Q3, while fellow US-based creator Amaya shares her eight-week prep schedule to realise her 2024 aims. See Passionate Planners in 10 Work & Productivity Trends for more on this mindset.

  • Setting Micro-Goals: To stick to new year’s resolutions long term, people are setting monthly micro-goals that culminate in a major achievement. Australian podcasters Two Broke Chicks have created a micro-habit planner for 2024, which sets out monthly goals and day-to-day trackers. In the US, 49% of people who make new year’s resolutions plan on using resources like apps as accountability tools (Forbes, 2023).

  • Shifting to ‘Soft’ New Year’s Priorities: Highlighted in 10 Work & Productivity Trends, some consumers are rejecting productivity and optimisation as core values. Promoting a lifestyle that prioritises wellness and joy, people are choosing soft lifestyles

    For 2024, more consumers intend to prioritise their mental wellbeing. In the US, 36% of people with resolutions want to improve their mental health in the new year (Forbes, 2023), compared to 38% who stated they wanted to do the same in 2020 (Statista, 2019).


See Alleviating the Mental Health Crisis for more on how consumers centre wellbeing.