
Published 18 December 2023
In the US, 80% of people who make new year’s resolutions are confident in their ability to reach their goals (Forbes, 2023), but only 9% actually do (Ohio State University, 2023). Seeking ways to stick to their aims, a slew of consumers are looking to optimise their goal-setting and planning for 2024.



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By 2030, the global pet care industry is projected to be worth nearly $250bn, up from $190bn in 2024 (Global Data, 2026). Innovative brands and services are driving this growth, catering to pet owners’ pressing...