
Published 06 July 2023
While economic hardship continues – see Financial Wellness for the Inflation Era – some consumers are committing to joy and adopting a positive outlook on life. Cue treat culture, joy coaching and happiness-inducing exercises. We delve into new-age fun-seeking habits.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The