
Published 24 July 2023
Although 53% of American 18- to 29-year-olds have used dating apps as of 2023, 46% say their experience was negative (Pew, 2023). Cue demand for alt-dating initiatives that update traditional meet-cutes and matchmaking for post-app sensibilities.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The