
Published 22 July 2024
As we explore in Meet the Soft Lifers, consumers are seeking soothing ways to improve their mental health – a pressing need, as 44% of adults globally cite mental wellbeing as the biggest health issue people face (Statista, 2023). Cue inventive apps that offer digital art therapy to help people creatively work through daily stressors.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The