
Published 14 December 2022
Geopolitical instability and economic uncertainty have young people adopting a seize-the-day mentality. They’re swapping long-term savings for dopamine-spiked daily indulgences and potentially lucrative alt-investments. Stylus explores how brands can respond to these spending trends responsibly.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The