
Published 18 April 2023
The growing popularity of catchphrase Eat the Rich (the TikTok hashtag has more than 665m views) underlines the mainstreaming of anti-capitalist opinions. Youngsters are fed up with the looming climate disaster, renting economy and rising inflation, leading them to blame the ultra-rich for their woes.



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By 2029, the global wellness market will reach $9.75tn, up from about $6.8tn in 2024 (GWI, 2025). The