CES 2023: Colour, Material & Finish
Whether customisable and colour-changeable or simplified and reassuring, colour, material and finish applications at this year’s CES (January 5-8) were particularly attuned to different lifestyles, individual tastes and needs. We round up the key themes and innovations, including the latest sustainability efforts.
Dynamic Customisation
Harmonious Lifestyle Tech
Sustainable Futures
With personalisation being a widespread strategy across consumer electronics, brands are developing more impactful, dynamic and flexible qualities that maximise novelty and creative expression. The digital world is having a major influence, resulting in fully configurable shade-shifting surfaces and phygital visual effects.
With personalisation being a widespread strategy across consumer electronics, brands are developing more impactful, dynamic and flexible qualities that maximise novelty and creative expression. The digital world is having a major influence, resulting in fully configurable shade-shifting surfaces and phygital visual effects.
Summary
Dynamic Customisation | With personalisation being a widespread strategy across consumer electronics, brands are developing more impactful, dynamic and flexible qualities that maximise novelty and creative expression. The digital world is having a major influence, resulting in fully configurable shade-shifting surfaces and phygital visual effects. |
Harmonious Lifestyle Tech | Brands continue to ensure that tech blends more seamlessly into our daily lives and homes. Calm and gentle design cues seek to soothe weary consumers, while simplistic and practical features in directional colours help provide reassurance and enable ease of use. |
Sustainable Futures | In terms of materials, sustainable developments were fairly muted across the halls, but that doesn’t mean commitments and efforts are dwindling. Palettes for repurposed, recyclable and renewable elements are being bolstered by low-impact and inventive zero-waste strategies. |
CES 2023: Colour, Material & Finish
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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
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