
Published 13 November 2023
Louise Whitbread
Sustainability is part of consumer consciousness more than ever, and the beauty service industry plays an important role in how treatments can further contribute to lowering emissions, reducing waste and foregoing single-use plastics. We unpack the innovative developments, along with recycling and waste disposal initiatives for the global hair industry, through the exploration of 10 case studies.



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A renewed fascination with bathing, thanks to a flourishing movement of consumers engaging with restorative, sensorial and grounding rituals, is presenting the practice as a powerful touchpoint for beauty and wellness brands. From the bathhouse revival and reimagined leisure culture to bath-led bodycare, thermal water...