
Published 14 September 2016
“Clinical formulations with integrity” is the tagline of new cosmetics brand The Ordinary. Its disruptive ethos is firmly planted in candour and fairness, offering honest pricing for effective, advanced beauty products.



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An industry worth over $78bn globally, luxury beauty is witnessing market shifts that point to the emergence of next-gen wellness, impeccable aesthetics, and more meaningful consumption as the new...