Lisa Payne

Lisa leads the Beauty team at Stylus. Responsible for tracking, analysing and unravelling the latest innovations in global beauty development, Lisa develops insights on emerging shifts in the industry, key consumer groups and future-focused directives.

Since joining Stylus in 2010, Lisa has played an instrumental role in growing our beauty content. She’s astute at translating consumer and industry trends into product development and marketing strategies. An esteemed industry expert, Lisa’s insights are regularly called upon by journalists and industry bodies, such as the British Beauty Council and CEW UK. As well as being featured in titles like the Financial Times, British Vogue, Elle, The Telegraph and the Business of Fashion, she travels internationally to present trends, share market insights and moderate panels and round-tables.

Every year, Lisa leads the production of some of Stylus’ most anticipated reads, including Beauty Product Category Projections, which unveil the key annual product trends in the industry’s six biggest categories, and Future Beauty Cohorts, identifying commercially relevant consumer groups before they hit the mainstream. She’s driven by formula innovation, creative experts and disruptive sustainability.