The brush is made from sustainably grown and harvested castor beans, which are transformed into an innovative bioplastic. This process reduces dependence on fossil fuels as a source of raw materials. The brand’s patented two-tiered teeth technology is still used for the long flexible bristles to detangle the hair without causing breakage, while the short teeth smooth and de-frizz the hair.
Tangle Teezer has also committed to a no-waste approach by turning any by-products into fertiliser. Its recycling scheme allows customers to return their old plastic hairbrushes and awards them with 15% off a future purchase. The plastic is melted down and turned into pellets, which are then used to make watering cans, benches and pots.
Beyond this, the brand is also phasing out all of its plastic packaging. By 2025, all products will be sold in sustainably sourced and fully recyclable unbleached cardboard.
Companies like Tangle Teezer are demonstrating how brands can introduce eco-friendly materials without compromising on the quality and performance of existing iconic products. As consumer awareness of environmentally friendly ingredients, materials and packaging continues to grow, it’s vital that brands modify their current products and convert to sustainable alternatives.
For more on plant-based product development, see Beauty Sustainability Round-Up: March 2023 and for more sustainable packaging, read Cosmoprof 2023: Packaging and Packaging Futures 23/24: Progressive Packaging Systems.
