Neuraé’s NA3 Technology aims to boost users’ mood by targeting neural pathways via neuro-textures, -scents and -ingredients, which work with endorphins (feelings of wellbeing), Gaba (relaxation), cortisol (stress) and CGRP (pain). Through research on the three most common expressions – tiredness, sadness and stress – and how they alter the skin’s function, appearance and needs, the brand selected neuromodulating ingredients to positively impact consumers’ skin and mind as they experience hormonal shifts. Naturally derived ingredients, such as indigo (fights signs of ageing and fatigue), eperua (targets inflammation and promotes relaxation) and alpine skullcap (hydrates and plumps while activating endorphin and Gaba receptors) extracts, feature in the line-up.
“We became interested in the relationship between neuroscience and skincare when our scientists at Sisley suggested researching how the brain communicates with the skin,” said Sisley’s global vice president Christine d’Ornano. “Being sad, tired, tense or stressed affects our skin, having an impact on wrinkles, firmness and radiance.”
The range features a serum, three moisturisers and three roll-on fragrances, divided into four sub-lines under Harmonie, Énergie, Joie, and Sérénité. As the hero product, the Harmonie Serum restores the skin’s balance and supports its resilience. It’s complemented by a selection of creams: Énergie for improved firmness and vitality, Joie for revived glow and “a feeling of bliss”, and Sérénité for softened lines and relaxation.
Additionally, travel-size roll-on Emotion Boosters, crafted with essential oils and compounds with aromatherapeutic properties, encourage small moments of self-care throughout the day. They also feature semi-precious stones (jade, pink quartz and amethyst) in their tips.
Smart brands like Neuraé are set to gain commercial success with wellness-loving consumers by developing products that cater for the mind-skin connection. Read Evolving Home Fragrance Experiences and Body & Personal Care Projections: 2024-26 for more on holistic beauty solutions.
