
Published 07 May 2024
The rise in neuroscience-informed beauty innovations, like fragrances targeting emotional wellbeing, is translating into skincare. Recently launched by French luxury brand Sisley, Neuraé taps into the connection between the mind and skin by harnessing neuroscience, with elevated skincare solutions for dull, tired or tense skin impacted by emotional states.



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Product packaging serves as a powerful multisensory cue that shapes consumer expectations, emotional responses and purchasing behaviour. Consumers increasingly expect more than visually appealing components – they crave an experience elevated by tactility, play, sensoriality and, for Gens Z and Alpha, lashings of...