
Published 06 August 2021
French beauty giant Sephora has launched its new Clean + Planet Positive category in an effort to make it easier for consumers to shop for ‘clean’ beauty products that also take sustainability seriously. The initiative will satisfy the 88% of consumers who expect brands and retailers to help them live more sustainably (Futerra, 2018).



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
We revisit our three Beauty Directions for Autumn/Winter 2025/26 – Simplicity, Borderless and