
Published 16 May 2017
UK beauty brand Sanctuary Spa is targeting a new Gen Z audience with the launch of Being, a bodycare range with an ethos and product collection that aligns with teen values of identity, self-expression and exploration.



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Teens already represent 10% of the US consumer beauty market (BCG, 2025), fuelled by a mix of relatable influencers, viral marketing and gamified content. Gen Zalpha (the sweet spot between Gen...