Reversing the Biological Clock with Niance
Published 04 March 2025
As we address in Longevity Beauty: New Age-Defying Treatments, consumers’ approach to ageing is shifting dramatically as breakthrough age-reversal ingredients flood the market. A commercial pioneer in this space, luxury Swiss skincare brand Niance markets innovative products that place longevity solutions at their core.
New to Niance’s range of 22 topical skincare products and six supplements, the Epigen12 Cell Renewal capsule claims to reverse bodily biological age by up to 12 years. It does so by restoring vitality at a cellular level with a flavonoid-rich extract derived from scarlet beebalm and lemon balm. Antioxidant-rich natural plant compounds protect against oxidative damage and boost mitochondrial function. Additionally, NR boosts levels of NAD+, which is essential for cellular energy production, while Niacinamide amplifies its efficacy and supports the skin barrier.
Niance recommends pairing the supplement with a balanced diet and healthy lifestyle. “We noticed consumers start to recognise that achieving optimal beauty and the longevity results requires a holistic approach, using both skincare products outside in and the longevity supplements,” said Niance’s COO Yvette Ye. As we highlight in Supplements Category Projections 25-27, longevity solutions are arising in this market to cater to consumers searching for a holistic inside-out approach to anti-ageing.
While currently at a hyper-luxury price point, the concept of healthy aging and restoring youthful cellular function is gaining mainstream attention and holds great commercial opportunity for brands and projects across the commercial spectrum. Propelled by the likes of new Netflix documentary Don't Die: The Man Who Wants to Live Forever, which sees entrepreneur Bryan Johnson attempt to defy aging and extend his life beyond all known limits, a wider demographic of consumers will desire access to this type of wellbeing.
