Published 11 September 2024

Author
Beauty Team
18 min read

Cohorts that make up the Pragmatic Performance group are practical, valuing fact over fiction and cherishing brand honesty and transparency as they navigate a world dominated by flashy marketing and slick storytelling.

They put time and effort into finding the most efficient beauty products and routines that provide the most value. Astute, intuitive and always willing to try new things, this group is a strong target. 

The three most pertinent, commercial and relevant micro-cohorts driving Pragmatic Performance from 2025 to 2027 are the Sports Extremists, the Meatfluentials, and the Value Hacktivists.

Sports Extremists

The Meatfluentials

Value Hacktivists

Competitive and fixated on optimising performance, the Sports Extremists dedicate as much focus and care to their “personal best” in their beauty and personal care routines as they do on their sporting and fitness wins. 

Competitive and fixated on optimising performance, the Sports Extremists dedicate as much focus and care to their “personal best” in their beauty and personal care routines as they do on their sporting and fitness wins. 

Summary

Sports Extremists

Competitive and fixated on optimising performance, the Sports Extremists dedicate as much focus and care to their “personal best” in their beauty and personal care routines as they do on their sporting and fitness wins. 

The Meatfluentials

In a backlash against the vegan-centric lifestyles that have dominated the nutrition, lifestyle and beauty scenes for years, the Meatfluentials are championing the carnivore diet and celebrating animal ingredients in their products as a return to primal living with a contemporary twist. 

Value Hacktivists

Driven by affordability and a distrust of overpriced products and disingenuous, ill-informed influencers, Value Hacktivists are uncovering bargains, joining the underconsumption movement and seeking to debunk myths in the saturated, overcomplicated beauty market.

Pragmatic Performance 25-27

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora incidunt ut labore et dolore magnam aliquam quaerat voluptatem. Ut enim ad minima veniam, quis nostrum exercitationem ullam corporis suscipit laboriosam, nisi ut aliquid ex ea commodi consequatur? Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat quo voluptas nulla pariatur?

Topics

Want to see the full report?

Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you.

Book a demo with us today to discover more.

Membership

Want to see the full report?

Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

We’d love to do the same for you.

Book a demo with us today to discover more.

Membership