
Published 15 August 2022
As we explore in Democratising Digi Beauty, smart brands are using digital tools to create educational skincare resources, enabling accessibility and empowering knowledge through community and expert certification. We highlight the latest digital initiatives targeting the skintellectual consumer – keen to discover and elevate their beauty routine – by catering to specific skin needs.



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The rapid premiumisation of personal care continues, with consumer demand for multiple benefits driving product development. From olfactory escapism to neuroscents, ancient bathing rituals and good-enough-to-eat gourmands, Stylus explores the commercial impact of brands swapping out tried and tested scents for fine...