
Published 09 June 2020
Craving structure and self-care in these uncertain times, men are turning to beauty and grooming, with an uptick in e-commerce sales for global brands. As more male consumers stock up on essentials and experiment with new products in lockdown, things are looking up for the category.



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Our annual Beauty Product Projections is a powerhouse series of reports that takes a deep dive into the six biggest beauty categories: Skincare, Haircare, Make-Up, Fragrance, Supplements, and Bodycare & Personal Care. These commercial downloads highlight the key product trends for the next three years, with additional future-facing...