Make-Up Category Projections 24-26
Driven by the ongoing wellness boom, hyper-sophisticated and ingredient-focused beauty products with skincare-infused formulas continue to dominate make-up. This clever multifunctionality, in line with new trends like quiet luxury, is flooding the market with novel product formats. Meanwhile, bold and experimental make-up is positioning sensoriality at its core, with texture and colour play elevated to new levels.
Hyper-Sophisticated Formulas
Sensorial Play
Multi-Functional Hybrids
Life-Proof Lips
Ingredient Outlook
Brands are tapping into consumer demand for make-up with skin-enhancing effects and developing high-performing products with sophisticated formulas. From tech-driven make-up to skin perfecting and microbiome-supporting complexes, colour cosmetics are being elevated with progressive technologies and ingredients.
Brands are tapping into consumer demand for make-up with skin-enhancing effects and developing high-performing products with sophisticated formulas. From tech-driven make-up to skin perfecting and microbiome-supporting complexes, colour cosmetics are being elevated with progressive technologies and ingredients.
Summary
Hyper-Sophisticated Formulas | Brands are tapping into consumer demand for make-up with skin-enhancing effects and developing high-performing products with sophisticated formulas. From tech-driven make-up to skin perfecting and microbiome-supporting complexes, colour cosmetics are being elevated with progressive technologies and ingredients. |
Sensorial Play | New innovative textures with metallic pigments will emerge with an enhanced take on bold and playful make-up. Meanwhile, brands will lean into the allure and sensory interest of nature and its unique colour phenomena, and develop products that emulate its ambience. |
Multi-Functional Hybrids | From dual finishes to skin-barrier-strengthening ingredients, new colour cosmetic product developments will showcase innovative multifunctionality and progressive product performance in line with growing interest in highly functional hybrid formulas. |
Life-Proof Lips | Consumer demand for lip products is soaring. Lip was the fastest-growing prestige make-up segment for the first quarter of 2023, with sales up 43%, while mass sales rose by 17.7% (Circana, 2023). This growth has driven a boost in launches of ultra-pigmented lipsticks with strong staying power, as well as nourishing glosses fusing comforting skincare properties with popular plumping aesthetics like ‘glazed donut’. |
Ingredient Outlook | In 2024 and beyond, a focus on make-up with skin-first ingredients will inspire more product development with caring and regenerative properties. Ingredients like hyaluronic acid that deliver hyper-hydration will resonate, while caffeine will be used for its brightening effects, and fruit extracts for their multiple benefits. |
Make-Up Category Projections 24-26
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