
Published 29 July 2020
British eco beauty brand Lush has released a self-timed single-use soap which dissolves after 30 seconds – the length of hand-washing time recommended by the World Health Organisation to prevent the spread of Covid-19. The launch is a prime marketing opportunity to get its products (literally) into the hands of new potential consumers.



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The 57th edition of Cosmoprof (March 26-29, Bologna) hosted about 255,000 professional visitors in more than 20 halls housing over 10,000 brands presented by 68 countries. Key themes this year include packaging catering for a savvy beauty audience with in-built technology, alongside new proposals for Gen Zalpha and...