
Published 12 February 2024
Lunar New Year is celebrated by around two billion people worldwide, and in Southeast Asia, 52% of consumers expect to spend more on this year’s event than last year’s (Milieu Insight, 2023). We round up the most inspiring campaigns, products and packaging showcased by brands reviving traditional cultures and capitalising on marketing opportunities for the Year of the Dragon.



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Our annual Beauty Product Projections is a powerhouse series of reports that takes a deep dive into the six biggest beauty categories: Skincare, Haircare, Make-Up, Fragrance, Supplements, and Bodycare & Personal Care. These commercial downloads highlight the key product trends for the next three years, with additional future-facing...