
Published 12 February 2024
Lunar New Year is celebrated by around two billion people worldwide, and in Southeast Asia, 52% of consumers expect to spend more on this year’s event than last year’s (Milieu Insight, 2023). We round up the most inspiring campaigns, products and packaging showcased by brands reviving traditional cultures and capitalising on marketing opportunities for the Year of the Dragon.



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At this year’s Consumer Electronics Show in Las Vegas (January 6-9), tech brands put forward solutions blending AI, light science and connected devices to deliver hyper-personalised, elevated beauty experiences rooted in diagnostics. Standouts include time-saving hair styling technology and next-gen LED treatments to...