
Published 15 January 2024
As covered in Waste Material Brands to Know, inspiring sustainable brands are championing waste as a resource and giving by-products a new lease of life. Leaning into this, South Korea-based LG Household & Health Care recently unveiled its new conscious beauty brand Ugly Lovely, which upcycles “ugly crops” into cosmetic ingredients.



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We revisit our three Beauty Directions for Autumn/Winter 2025/26 – Simplicity, Borderless and