
Published 12 July 2023
As addressed in Black Beauty in Focus, the Black haircare market – a segment worth $1.6bn in the US (Mintel, 2021) – is largely overlooked and needs better representation in mainstream beauty. Winnie Awa, founder of artificial-intelligence-(AI)-driven London-based haircare personalisation platform Carra, created the Texture Gap report to better equip beauty industry leaders with data and knowledge of type 4 textured hair consumers.



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