
Published 04 March 2024
The recent rise in Gen Alphas experimenting with cult skincare products aimed at mature skin has prompted Unilever-owned Dove to lead the way in educating this demographic on the dangers of anti-ageing products.



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Teens already represent 10% of the US consumer beauty market (BCG, 2025), fuelled by a mix of relatable influencers, viral marketing and gamified content. Gen Zalpha (the sweet spot between Gen...