
Published 04 March 2024
The recent rise in Gen Alphas experimenting with cult skincare products aimed at mature skin has prompted Unilever-owned Dove to lead the way in educating this demographic on the dangers of anti-ageing products.



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Our Spring/Summer 2028 Beauty Directions provide visual styling insights, product development inspiration and marketing directives in three distinct visions: Fundamental, Curio and Elevate. Within them, we explore themes of enduring practicality, curious storytelling, and uplifting wellbeing.