
Published 04 March 2024
The recent rise in Gen Alphas experimenting with cult skincare products aimed at mature skin has prompted Unilever-owned Dove to lead the way in educating this demographic on the dangers of anti-ageing products.



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The 57th edition of Cosmoprof (March 26-29, Bologna) hosted about 255,000 professional visitors in more than 20 halls housing over 10,000 brands presented by 68 countries. Key themes this year include packaging catering for a savvy beauty audience with in-built technology, alongside new proposals for Gen Zalpha and...