Published 29 March 2023

8 min read

There was plenty of packaging innovation on display at this year’s Cosmoprof Bologna, with sustainable solutions front and centre. Brands are pushing boundaries with new formats and materials that are leading the way towards a more sustainable beauty industry. We highlight the key packaging trends from the show.

Refill & Recharge

Eco Materials Evolve

Youth Appeal: Make it Meaningful

New Functional Formats

Recognising refill as the biggest opportunity to significantly reduce packaging waste and carbon footprint, exhibitors showcased solutions that are meeting the specific needs of the beauty industry.

Recognising refill as the biggest opportunity to significantly reduce packaging waste and carbon footprint, exhibitors showcased solutions that are meeting the specific needs of the beauty industry.

Summary

Refill & Recharge

Recognising refill as the biggest opportunity to significantly reduce packaging waste and carbon footprint, exhibitors showcased solutions that are meeting the specific needs of the beauty industry.

Eco Materials Evolve

From materials fit for at-home composting and new ways with waste, to designs with deconstruction in mind, the beauty industry is getting creative with recycle-ready packaging.

Youth Appeal: Make it Meaningful

Brands with their eyes on Gens Z and Alpha showcased bold packaging designs and formats squarely aimed at the youth market, often working in collaboration with customers and communities to really tap into these key demographics.

New Functional Formats

Innovating beyond novelty appeal, surprising product formats deliver targeted suncare and beyond.

Cosmoprof 2023: Packaging

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Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.

We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.

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Book a demo with us today to discover more.