
Published 22 October 2015
New unisex skincare brand Context taps gender neutrality and simplifies the skincare routine for both men and women. Launched backstage at New York Fashion Week, the brand has aligned itself with high fashion values.



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Product packaging serves as a powerful multisensory cue that shapes consumer expectations, emotional responses and purchasing behaviour. Consumers increasingly expect more than visually appealing components – they crave an experience elevated by tactility, play, sensoriality and, for Gens Z and Alpha, lashings of...