
Published 08 March 2023
As we highlight in Gen Z Big on Beauty: Conscious Commerciality, consumers are increasingly driven by community-minded values, from sustainability to inclusivity. We highlight the latest initiatives positioning community-first principles and honest engagement at the forefront.



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Teens already represent 10% of the US consumer beauty market (BCG, 2025), fuelled by a mix of relatable influencers, viral marketing and gamified content. Gen Zalpha (the sweet spot between Gen...