
Published 14 April 2021
The pandemic has pushed the concept of sex as self-care into the wider wellbeing conversation (see Product’s Sexual Wellness Priority). With 84% of Americans saying that masturbation counts as self-care (Tenga, 2020), beauty and wellness brands are making a case for sexual satisfaction as an integral part of a healthy beauty routine due to its skin health benefits.



Offering access to over 350 consumer and cross-industry reports annually, Stylus Membership is your window to tomorrow’s most exciting opportunities.
We already arm more than 500 of the world’s most forward-thinking brands and agencies with the creative insights they need to make transformative business decisions.
We’d love to do the same for you.
Book a demo with us today to discover more.
We revisit our three Beauty Directions for Autumn/Winter 2025/26 – Simplicity, Borderless and